In a world that is constantly “on,” we begin to look for slowness, peace and quiet. For SS18 – crafts and technology meet and melt together.

FRAM combines textile and history to create products that gives a sense of both harmony and comfort, while textures and details give the garments a feel of something soulful and well-made. Leather details and reinforced stitches are combined with clean silhouettes for hybrid wears with broad versatility that communicates both past and present.

The garments are adapted to the changing Nordic climate for an active everyday life where the scenery is ever-changing.

The inspiration comes from a picture we felt captured the connection between weather and nature in a fresh and optimistic way.

A harmonious and light color palette with variations of blue, green, beige and white tells a durable and weather-borne story.

SS18 marks the second chapter for FRAM and will through a clean, yet classic color palette offer versitle and transeasonal garments with a sense of calmness, harmony and comfort.

The future is slow.