FRAM’s collections offer contemporary classics with a twist. Our vision is to create a brand with transseasonal pieces that can be worn throughout the year. Technical and natural textiles keep you warm and dry in winter, and cool (and breathable) in the summer. This, in combination with elements that easily can be styled to you preference, emphasizes the message of a timeless and clean design.

The color palette is familar and harmonious, ranging from cold gray tones through warm beige and deep blue to shades of burgundy colors. All colors that survive the ever-changing trends.

FRAM combines quality and simplicity with an ambition of increased awareness and a healthier relationship with clothes – a counterweight to today’s growing focus on fast-fashion.